While I’m not convinced that Sweden will actually win the world cup there’s lots to like about this “five minutes into the future” look at how we might share content and interact with devices in a few years time. I’m setting a reminder in my calendar. I’ll catch you in 5 years, see if we made it 
There are more videos on the http://www.youtube.com/user/TATMobileUI.
Discovered via the delightful Steve Clayton’s blog.
Sweden came like 3rd in the world cup in 1994, people celebrated like they had won it (and somehow a song about diggin gold in USA came into play too). I still remember it as if they won.
TAT makes great stuff! Nice people!
Of course Sweden will win the world cup in 2014. Go Swedes! 1994 was epic!
Cool technology tough.