We are about to start the exciting job of branding juju (formerly Ensemble), I’m putting the brief out to you, please share your ideas and suggestions and of course publish them. We do have a deadline, so could we please have your designs whether sketches or otherwise by Friday 23rd and and we will review together with Mark Shuttleworth.
Here’s some background information.
The design of this logo should encapsulate our fundamental values of freedom, collaboration, precision and accessibility. It should speak powerfully to its specific audiences to give juju a meaningful visual identity.
Juju is a powerful tool to manage cloud servers as a coherent single system. Juju, by design, is part of the Ubuntu family and illustrates our brand values.
Juju audiences are DevOps and system administrators. These target audiences correspond to our community, consumer and engineer groups in the brand guidelines. They routinely weave their magic to deploy and scale complex services into the cloud (sometimes on to bare metal) needed to provide a larger service or solution to internal and external customers.
We look forward to seeing your thoughts as sketches, drawings, photos
or whatever you feel appropriate to express juju.
Have fun!
Juju eh? Did you name it after Julius Malema?
You should drop the charms and voodoo/witchdoctor magic analogies and instead reorient on the Nigerian music genre called “Jùjú”
Read:
http://www.amazon.com/Juju-History-Ethnography-African-Ethnomusicology/dp/0226874656/ref=sr_1_2?ie=UTF8&qid=1316188533&sr=8-2
Listen:
http://www.amazon.com/Juju-Music-King-Sunny-Ade/dp/B000003QI0/ref=sr_1_1?ie=UTF8&qid=1316188533&sr=8-1
Reference:
http://en.wikipedia.org/wiki/J%C3%B9j%C3%BA_music
For example you could choose as as part of this reorienting to rename _charms_ as beats or rhythms or riffs. Use analogous drum and percussion related language as much as possible. Or if you can find related Nigerian musical theory concepts for rhythms use those words.
Run as fast as you can away from the tribal magic motif. It is _way_ over used in Western popular culture in a negative way in the last century. And even if you don’t mean to use the term in an exploitative manner, it will still be problematic for you as a corporate brand because it is deeply emotive imagery in a way you can’t anticipate.
If you must keep the name, use the modern Nigerian musical genre definition which has yet to be sullied with exploitative imagery and build a story around the Nigerian music genre.
-jef
que herramienta tan interesante!! auqnue no la he podido poner a correr! :S
Looks like not much time “Friday 23rd”
Andrii: I believe that it’s a week, which is often more than the Canonical Design team get! :-)
http://divajutta.com/doctormo/art/juju.png I hope this is a Free Software project.
I propose that you use a type of bird as your logo for juju.
A bird of prey or which ever bird would appeal to you. Think about it. A bird – freedom, collaboration, precision, power, simple, attractive!
@Martin Owens, it looks like it is Affero GPL v3: https://launchpad.net/juju
Wow. So much better than the one that seems to have been chosen: https://juju.ubuntu.com!
It looks childish and unfinished.
Yann: It’s a place-holder. Both Martin’s tribal/sun concept and “Birdy’s” idea of a bird-in-flight are being considered by Marcus Haslam and the rest of the design team.
Oh great! :) Thank you for your reply.
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