Following the success of our new stand design at MWC earlier this
year, we applied the same design principles to the Ubuntu stand at
last month’s Mobile Asia Expo in Shanghai.


With increased floor space, compared to last year, and a new stand
location that was approachable from three key directions, we were
faced with a few new design challenges:

  • How to effectively incorporate existing 7m wide banners into
    the new 8m wide stand?
  • How to make the stand open and approachable from three sides
    with optimum use of floor space and maintaining the maximum
    amount storage space possible?
  • How to maintain our strong brand presence after any necessary
    structural changes?

Proposed layout ideas



MAE_drawing_3 Final layout
The final design utilised maximum floor space and incorporated the
positioning of our bespoke demo pods, that proved successful at MWC.
Along with strong branding featuring our folded paper background
with large graphics showcasing app and scope designs and a new aisle
banner. The main stand banners were then positioned in an alternating
arrangement aligned to the left and to the right above the stand.


Aisle banner