Ubuntu Brand Guidelines

We stand for something

We believe that everyone has the right to a high-quality computing experience. And we believe it should be free. Ubuntu is the best operating system in the world. It’s fast, free and safe. More than an operating system, Ubuntu is at the forefront of a world-changing revolution that’s gathering pace every day. A truly collaborative effort with freedom at its heart, Ubuntu is the result of a growing community working together to produce something extraordinary.

The following guidelines have been designed to help all of us create a professional, powerful, precise and consistent brand identity that clearly communicates the Ubuntu values:

FREEDOM, COLLABORATIVE, PRECISE, RELIABLE

Please take the time to understand how to apply this correctly.

Introduction to the brand
Download the introduction to the brand and the Brand communication guide.

Guidelines

The Ubuntu brand guidelines can be downloaded below in full or by section below.

Ubuntu brandmark and circle of friends.pdf
Ubuntu brand mark stacked
Ubuntu brand mark vertical
Ubuntu colour palette and colour landscapes
Ubuntu type styles and formats
Dot patterns and usage
Pictograms
Ubuntu brand extensions
Ubuntu partner logos