Ubuntu Brand Guidelines


We stand for something

We believe that everyone has the right to a high-quality computing experience. And we believe it should be free. Ubuntu is the best operating system in the world. It’s fast, free and safe. More than an operating system, Ubuntu is at the forefront of a world-changing revolution that’s gathering pace every day. A truly collaborative effort with freedom at its heart, Ubuntu is the result of a growing community working together to produce something extraordinary.

The following guidelines have been designed to help all of us create a professional, powerful, precise and consistent brand identity that clearly communicates the Ubuntu values:


Please take the time to understand how to apply this correctly.

Introduction to the brand
Download the introduction to the brand and the Brand communication guide.


The Ubuntu brand guidelines can be downloaded here in full or by section below.

Ubuntu brandmark and circle of friends.pdf
Ubuntu brand mark stacked
Ubuntu brand mark vertical
Ubuntu colour palette and colour landscapes
Ubuntu type styles and formats
Dot patterns and usage
Ubuntu brand extensions
Type styles and formats

Ubuntu Colours for screen
Ubuntu Orange: #DD4814
Warm Grey 10%: #F7F6F5
Cool Grey (text): #333333
White: #FFFFFF
Black: #000000

Ubuntu Colours for print
Ubuntu Orange: C0 M79 Y100 K0 (Pantone 1665 )
Warm Grey: C0 M5 Y10 K29 (Pantone Warm Grey 5)
Cool Grey: C M Y K (Pantone Cool Grey 11)
White: C0 M0 Y0 K0
Black: C0 M0 Y0 K100

Explanation of assets File structure
Download the Ubuntu logo assets

Download the Ubuntu colour palettes for use in Adobe software
Download the Ubuntu colour palettes for use in Gimp/ Inkscape software
Download the Ubuntu colour palette as PNG
Download the Ubuntu photography guidelines