Actually, as of May 2016, Ubuntu Orange has been updated to #E95420
It will take some time to move everything over, but read more about it in this post Ubuntu orange update.
Say it loud and say it proud! #dd4814 is the Ubuntu Orange and we want the world to know about it!
Very difficult to find something unique colour wise to identify your brand… I think Canonical has done a sterling job :)
Claiming a color for one company is just as offensive as patenting human DNA.
Good luck with getting rid of all the official orange that’s not #dd4814! :P
what about ubuntu purple lol
nice orange btw :)
What makes you think they are claiming this colour? To me it looks like a simple branding effort.
We’re working on it, but it’ll take a while! If you spot something, then the place to file it with a link to the problem URL/image is at:
Main problem, Paul, is the refusing of tri-coloured Ubuntu circle for sake of boring single-coloured one :-(
foo: I agree with you. Ubuntu is about sharing, and this is not about exclusive use of a particular colour. For example many organisations might have guidelines that state “always display the logo black-on-white, not white-on-back”; this does not mean that they’re claiming exclusive use of the colours black, or white: just that they’d like their own logo presented in a particular way.
In the case of Ubuntu, the guidelines are to use black, white or orange for the logo and when using black, white or orange in a webbrowser the hex colour codes for those should be
#000,#fffand#dd4814so that all of the oranges look the same.For print, there is a slightly different orange, specified in as both a Pantone™ spot colour and a CMYK combination.
purple and orange? it’s been done
Ah, but not Aubergine and Orange ;-)
This branding combination was also “done” about 18 months ago with the launch of the current branding in Ubuntu 10.04!
Aubergine and Ubuntu Orange no less :p
Hi all,
Let me ask a question to all those who commented here. “Does Ubuntu Design Team using proprietary tools like Adobe Photoshop , Dreamweaver , Illustrator etc for designing and web development ?????!!!
Expecting a reply. (boot.iso@gmail.com)
Good morning Ranjandas. I think in Ubuntu we try and collectively do our best to ensure that people get answers to their questions, even at the weekend!
On to your query about what tools various people working on Ubuntu development or design use. The short answer is yes, some people in the design team regularly use Adobe Photoshop, Flash, AIR or Illustrator as part of their working environment. For the question about Dreamweaver, I can’t give you a definite answer: I don’t recall seeing anyone rebooting to use Dreamweaver, but that doesn’t mean that there isn’t somebody, somewhere, using it). To my knowledge most of the web-development is CSS and checked into Bzr or open-source CMS software like WordPress.
In addition, there are those people who are working on specific tasks, such as the Ubuntu One Windows client team where it’s necessary to have a machine (or a virtual machine) running the target operating system.
For myself, I work solely in Gimp and Inkscape (and have been doing for the last ten years), but I’m also fairly pragmatic about interacting with other people. I generally expect files to be delivered in open formats (SVG, PDF), but I’ll also use the Skype client to communicate with people overseas if they don’t have VoIP/SIP-based video conferencing set up.
A similar situation exists with the Ubuntu Font Family. The Design Team looked for many months trying to find a realistic organisation who would build it using libre tools such as Inkscape and Fontforge. What you have instead is a free typeface with source that was produced using FontLab Studio and VOLT/VTT as part of the build system. The end result of that engagement will be a better knowledge about what design improvements can be made to Fontforge and
fonttoolsin order to enable professional companies to use them purely out of choice—as many do already with TTX and RoboFab.It is this same pragmatism that got the GNU project bootstrapped in the mid-1980s. The end-output was lots of Free Software, but at the time it had to be compiled with a proprietary compiler, then linked to a proprietary C library, and run on a proprietary kernel. Over time, each of those pieces was gradually replaced with libre alternatives (GCC, Glib, Linux).
That same pragmatism is also what has gotten Ubuntu to where it is: the CD contents must to be libre, with an exception for hardware-enablement where Ubuntu can’t boot the user’s machine to full functionality without certain components (Nvidia binary drivers, Bluetooth and Wifi radio firmware). Everyone in Canonical is expected to be running */X/K/Ubuntu and the Ubuntu stack of libre applications—some people may need to run other operating systems and other tools as well, in order to ensure the success of Ubuntu and Free Software in the long-run.
Finally, it’s much easier to beat the competition if you have people around who know and understand what that competition is. It helps to provide use-cases for where Ubuntu is sub-optimal and can be improved in the next version!
Does that answer your query? Is there anything more you’d like me to expand upon or try and get answers for?
Even more specifically, it’s Canonical Aubergine (
#772953) and Ubuntu Orange (#dd4814). There are three other variants: Light Aubergine (#77216f), Dark Aubergine (#2c001e) and Mid Aubergine (#5e2750) used depending whether the target audience is end-user, enterprise/corporate, or a mixture of both:The linked PDF has a series of visual sliders which show how the shades and tones of orange and aubergine can be mixed together for different tasks.
My god that was a long response, and very illuminating. Thanks Canonical Design. When I’m all “growed up” i want to be one of you :D
Hi Paul Sladen,
First of all Extremely sorry for the late reply. Yours was an amazing reply which i never expected and also which no one gave even after all these community interactions. I have repeatedly trying to get an answer( a convincing one ) and was with people in IRC channels etc. But none of the answers did convince me.
Your reply gave a lot of solid informations and also it was just an eye opener, “Especially the case of Free software’s evolution from proprietary products.”
An year before i was attending a seminar based on Free and Open Source Software (in INDIA) where RMS spoke. And he was saying that we should avoid using proprietary software , and if there is anything that cant be done with Free Software then according to him its better to quit that work. :) While in one way its seems to be funny. But the other side of it, its really critical.
When people starts finding comfort with proprietary software they wont usually look back to Free and OpenSource Softwares.
One of the news which was really shocking is that the inclusion of Adobe Photoshop and other proprietary software to Ubuntu and that too via Ubuntu Software Centre.Now Do you think the GIMP and INKSCAPE will have the same value then? I dont think so. We may argue that its the comfort that matters. and if that is the case then for comfort people will completely switch to proprietary software. According to me what Ubuntu should have done is that instead of working for including Adobe products into OS they should have co-operated with the GIMPSHOP like projects that share a similar look and feel like photoshop and should have brought it to compete with photoshop.
Anyway I dont have words to express my gratitude and thanks to you for such a wonderful reply. Lastly Please forgive if there are any mistakes told by me. Expecting to keep in touch with in future too.
Thank you
Nice to know, question: How does photo to comment, instead of this ghost?
Cool, I discovered.
Well, i think there is no real counterpart for the adobe suite on the linux side.. Gimp isn´t as intuitive as Phototshop in my opinion, Inkscape is better than Illustrator, but thats the only tool i know, which is better in the linux world… If you want to do serious designing you are pretty much forced to do it in PS if you don´t want to invest a lot of time.. I have i windows installed just for that designing case.. but i boot it rarely.
I’m confused, when I open the brand guide in Evince, it displays the colors differently, namely Canonical Aubergine similar to #8b005 etc. The same happens when I import the pdf into Inkscape. Is this a bug in Evince or an error in the documents?
5. Ubuntu colour palettes and colour landscape.pdf
A. Brand_Communication_Guide_v1.pdf
Oscar: Glad you found it! For anyone else wondering, the little icons next to people’s names (“Avatars”) come from Gravatar. By associating an icon with the same email address that you have used to post on the Design Blog, the icons will be fetched and displayed automatically.
The enables one icon to be used across many blogs and webpages, without having to upload an icon separately to each one.
Freddi: Yes, the specification of the named colours do vary depending upon the target medium (screen, or printed). In this case, the Brand Guidelines PDF was designed to be printed out, so can only be approximated when reviewing on-screen. The colours chosen for the environments are intentionally different. The same often happens with logos: for instance, the British Rail Double Arrow logo (PDF, page 18) of the National Rail design guidelines notes: “It is important to know that the reversed version is not just a white copy of the positive version. It is actually slightly heavier in weight to give the visual impression of being the same when reversed.”
An analogy might an item priced in multiple currencies, but if you convert the currencies they won’t match exactly, because the price is related to the target. (For instance the base-price of a Brompton folding bicycle is £650, €808 or US$1052.50 but converting those amounts produces different results depending on the situation).